Vertical Solutions

Reach consumers online based on actual offline activity

With Viant’s vertical audience targeting solutions, leverage our people-based platform, complete with 1.2 billion registered users, to deterministically target consumers based on actual offline activity through direct integrations with consumer databases, including Nielsen Catalina Solutions, Experian, Neustar, and Rentrak.

Vertical Solutions Partners
Vertical Solutions


Target retail customers across devices with a people-based approach by leveraging actual retail transaction data provided by a leading financial services company.


Connect offline CPG purchases directly to consumers’ online behavior by leveraging universal product code (UPC) loyalty card data from Nielsen Catalina Solutions (NCS) or IRI, as well as point of sale (POS) market data from Ansa/RSi.


Reach auto audiences based on vehicle ownership and purchase history sourced nightly from sales data with Viant's direct partnership with Urban Science.


Target audiences with the right reach and frequency on TV and across all of their devices by leveraging Viant’s direct partnership with Inscape and rich TV viewership insights from ACR technology.


Access key financial insights such as business profession or credit worthiness with Viant's direct integration with Experian to deliver customized brand messaging to strategic target audiences.


Discover complex consumer interests and gain actionable insights on your target audience across all the social platforms they use by leveraging Viant’s partnership with StatSocial, a leading social platform data aggregator.


With access to 80% of all credit and debit card transactions in the U.S., restaurant brands can develop strategies to drive new business and nurture loyal customers.


Deterministically reach travelers with meaningful offers based on their unique and quality travel purchase transactions at leading airlines, hotels, auto rental companies, cruise lines and more.


Build audiences based on brand category, condition, and other key pharma insights with messaging that drives prescriptions and doctor/patient education.

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