Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

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Auto Industry Disrupted: Examining Mobile’s Impact on the Buying Journey

Tech disruption has swept through every industry, and the auto industry is no exception – from the unlikely success of Tesla and the breath of new life it gave to the electric car market, to the widespread adoption of Uber, and now the advent of self-driving vehicles. Learn how changes in digital consumption are changing the path to purchase, and how auto brands can adapt to these shifts.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they’re a lucrative demographic that’s worth studying. Check out new insights from Univision and Viant in this infographic to see how marketers can reach the highly coveted group of Hispanic Millennial parents.

What’s Keeping You From Multi-Touch Attribution?

Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So what’s keeping marketers from adopting it? Viant’s CMO, Jon Schulz, reveals the biggest obstacles facing multi-touch attribution and how to overcome them.

According To Researchers, Here’s How To Spot A True ‘Game of Thrones’ Fan

Using data from the Viant Advertising Cloud, Viant tells you everything you need to know about Game of Thrones fans via Forbes.

How to Engage Hispanic Millennials: From Shopping to Social

WWD covers Viant’s new report, The Marketer’s Guide to Hispanic Millennials. This new research reveals the unique spending habits and consumer attitudes of Hispanic Millennial consumers and how advertisers can reach them with a people-based approach.

Everything You Need to Know About Hispanic Millennials

Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.

Back to School Advertising 2017: Does the Early Bird Get the Worm?

With back to school campaigns creeping up earlier than ever this year, does the early bird advertiser get the worm, or does it incur the wrath of parents and kids across the U.S.? Viant’s VP of Marketing & Communications, Daniella Krieger, provides insight on this question and how retailers can get timing right with a people-based approach.

Women in Ad Tech: Introducing Viant’s Women’s Initiative

Viant’s Director of Talent Management, Halai Shukran, unveils a Viant’s new program, the Women’s Initiative. This new initiative was put into action by Viant’s female employees, and is designd to help empower, retain, and advance the women in our organization, as well as help all employees become empowered in their own career growth.

The Pulse of Cannes: People-based, brand safety and smaller crowds

Looking past the rosé and the spectacular backdrop of the South of France, the Cannes Lions remain a forum for the media, advertising and technology industries to have face-to-face, productive conversations that shape business and direct billions in ad spend.

Want Better Social Advertising? Break Down the Walls

Viant’s SVP, Erin Madorsky, says despite the dominance of walled gardens today, the tides are changing. By expanding their use of social data outside of the walled gardens, brands can create the kind of seamless experiences customers have come to expect.