Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.
Great brands care about their customers, always striving to create exceptional experiences that encourage positive brand affinity. In today’s cross-device multi-touch world however, this is becoming an increasingly challenging task for advertisers.
In our latest Q&A, IAS’s Mike Kim, VP of Programmatic Product, dives into what should be top of mind for marketers in 2018 as they plan their brand safety strategy, plus the next big trend for programmatic video.
Star Wars fans nationwide are clamoring to see The Last Jedi, which is projected to net anywhere from $190M to $215M in its opening weekend, a testament to the purchasing power Star Wars fans have at their fingertips. In this post, we uncover the unique purchasing preferences of Star Wars fans- from what beers they drink to which fast food restaurants they frequent.
With a dedicated, diverse fan base of millions, Walking Dead offers endless opportunities for advertisers, particularly in the QSR and CPG spaces. Last month, over 11.4 million viewers tuned in to the season 8 premiere alone. Using data from the Viant Advertising Cloud, Viant examines just who Walking Dead fans are based on their top CPG and QSR purchasing habits.
We dig into the best strategies for using real-time location data and the biggest benefits of cross-device targeting in this new Q&A with Ocean Fine, VP of Agencies and Strategic Partnerships at Factual.
One of our clients, a major streaming provider, came to Viant with the challenge of re-engaging lapsed viewers. Learn how this streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.
Data used to be a marketer’s best friend. But now, most brand marketers are being crushed by the sheer volume of data flowing through the business in a variety of different formats and from separate platforms. Learn how data lakes are helping marketers manage data complexity and solve some of the biggest challenges in the industry in this blog post from Viant CMO, Jon Schulz.
Viant’s Director of Talent Management, Halai Shukran, shares Viant’s Core Values and how other companies can define their values and integrate them into their organization’s identity.
The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.
With all of the noise in the industry on accurate TV measurement, how can you tell the real players from the pretenders? Viant’s SVP of Advertiser Products offers a three-part guide to selecting a TV ACR partner.