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Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

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3 critical steps to true cross-device marketing

Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.

Solving the CMO’s Dilemma – Part 1: Managing a Business of Constant Change

Emerging as a result of the viewability debate, cross device measurement, mobile concerns, and a handful of other changes in the advertising landscape, the challenge of how, when and what kind of advertising strategies and technologies to adopt can be overwhelming.

To the Cloud?! – The CIO’s Decision

Every CIO has to eventually face the decision on whether to build a datacenter or move to the cloud. This is especially true for companies with infrastructures of a certain size.

Staking a Claim on People-Based Ad Targeting: Direct Match

Unveiling Specific Media’s Direct Match Platform

Playing to the Wrong Metrics is Hurting Your Business

We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.

Could this be the digital ad industry’s magic bullet? Connecting online ads to offline sales

At the heart of digital advertising is a problem that’s existed since the industry began. It’s really a simple issue — the marketing mix is missing a crucial element. But in its simplicity lies its complexity, because that crucial missing element is the consumer.

Solving the CMO’s Dilemma by Targeting Real People, Linking online and offline

Today, CMOs are tasked with driving the top-line revenue growth for their organization. Their biggest challenge is measuring the efficacy of their marketing.

New Research Shows Hispanic Americans at Forefront of Media Use Trends

As the second largest and fastest growing population in the U.S., Hispanic Americans have a growing prominence in American society and are a critically important demographic for advertisers to understand.

Welcome to VIANT

Welcome to VIANT – the culmination of 15 years of passionately building up advertising technology solutions to set the new standard for excellence in marketing, targeting and creating unique relationships with consumers worldwide.

Did My Ad Really Work? Closing the Loop on Data Onboarding

Why is there such disparity between TV and digital video ad spend today? The amount of online channels is nearly endless, and digital ads have far more potential to be interactive and engaging than traditional television ads.